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Qantas Airways Analysis: A Guide for Business Students

If you’re a business student who wants to know how companies in the aviation industry work, this article on Qantas Airways analysis will be very helpful. As Australia’s biggest airline, Qantas Airways has a long history and a strong position in the market. In this complete guide, we’ll look at Qantas Airways Analysis: company profile, industry and market position, products and services, key competitors, and more.

Qantas Airways is Australia’s national airline and one of the oldest in the world. Since it started in 1920, the company has grown to become one of the best airlines in the Asia-Pacific region. Qantas Airways has more than 130 planes and flies both domestically and internationally to more than 80 destinations around the world.

As a student of business, it’s important to know how companies in each industry work. By looking at a company’s profile, market position, products and services, and key competitors, you can learn a lot about their business strategy, as well as their strengths, weaknesses, and opportunities. With this knowledge, you can make smart choices about investments, management, and strategic planning.

Company Profile

Company History

Qantas Airways has a long and storied history, beginning with its founding in 1920 as the Queensland and Northern Territory Aerial Services Limited (QANTAS). The company’s first flights were operated by biplanes, and it wasn’t until the 1930s that Qantas Airways began to use more advanced aircraft such as the DC-3. Throughout the years, the company has faced many challenges, including the impact of the global pandemic in 2020. Despite these challenges, Qantas Airways has persevered and remained one of the leading airlines in the world.

Vision, mission, and core values

Qantas Airways’ vision is to be the world’s best premium airline, known for its safety, innovation, and customer service. The company’s mission is to provide safe, reliable, and efficient air transportation services to its customers. Qantas Airways’ core values include safety, teamwork, integrity, respect, and excellence.

Products and services

Qantas Airways offers a range of products and services, including domestic and international flights, frequent flyer programs, airport lounges, and travel insurance. The company’s domestic and international flights cater to both business and leisure travelers, with a range of classes available, including economy, premium economy, business, and first class. Qantas Airways’ frequent flyer program, Qantas Frequent Flyer, offers members a range of benefits, including the ability to earn and redeem points for flights, hotels, and other products and services.

Industry and market position

Qantas Airways operates in the highly competitive aviation industry, which is characterized by high fixed costs, intense competition, and government regulations. The company’s market position is strong, thanks to its extensive domestic and international network, strong brand recognition, and excellent reputation for safety and customer service. Qantas Airways competes with other leading airlines such as Emirates, Singapore Airlines, and Cathay Pacific.

Key competitors

Qantas Airways’ key competitors include other leading airlines in the Asia-Pacific region, such as Emirates, Singapore Airlines, and Cathay Pacific. These airlines also have strong brand recognition, extensive networks, and excellent reputations for safety and customer service. Qantas Airways’ competitive advantage lies in its focus on the Australian market, where it has a strong presence and an established reputation.

Swot Analysis on Qantas Airways


  1. Strong brand recognition: Qantas Airways is a well-established brand with a long history, which has contributed to its strong brand recognition both domestically and internationally.
  2. Extensive domestic and international network: The company has an extensive network, serving over 80 destinations worldwide, which gives it a significant advantage over its competitors.
  3. Excellent reputation for safety and customer service: Qantas Airways has an excellent reputation for safety and customer service, which has helped to build customer loyalty and attract new customers.
  4. Strong market position: Qantas Airways has a strong market position in Australia, where it has a dominant market share.
  5. Diversified business model: The company has a diversified business model, which includes both airline and non-airline businesses such as Qantas Freight, Qantas Loyalty, and Qantas Engineering.


  1. Dependence on the Australian market: Qantas Airways’ business is heavily dependent on the Australian market, which makes it vulnerable to economic downturns and other external factors that may impact the Australian economy.
  2. High fixed costs: The airline industry is characterized by high fixed costs, which can make it difficult for companies to remain profitable in the long term.
  3. Limited growth opportunities: Qantas Airways’ growth opportunities are limited by the highly competitive nature of the airline industry and the limited number of new markets available to the company.
  4. Limited fleet flexibility: The company’s fleet is largely made up of larger aircraft, which limits its ability to serve smaller markets and adjust to changes in demand.
  5. Vulnerability to external factors: Qantas Airways is vulnerable to external factors such as changes in fuel prices, government regulations, and global pandemics, which can significantly impact its operations and financial performance.


  1. Expansion into new markets: Qantas Airways has the opportunity to expand into new markets, particularly in Asia and North America, where it has a relatively small presence.
  2. Increasing demand for air travel: The growing global population and increasing disposable income are contributing to the increasing demand for air travel, which presents opportunities for growth in the airline industry.
  3. Expansion of non-airline businesses: Qantas Airways has the opportunity to expand its non-airline businesses, such as Qantas Loyalty and Qantas Freight, which can provide additional revenue streams and diversify its business model.
  4. Advancements in technology: Technological advancements in aircraft design, air traffic control systems, and fuel efficiency can provide opportunities for Qantas Airways to improve its operations and reduce costs.
  5. Strategic partnerships: Qantas Airways can form strategic partnerships with other airlines, which can help to increase its network and improve its competitiveness.


  1. Intense competition: The airline industry is highly competitive, and Qantas Airways faces competition from other leading airlines in the Asia-Pacific region, which can impact its market share and financial performance.
  2. Economic downturns: Economic downturns can significantly impact the airline industry, as consumers may reduce their travel budgets, which can impact Qantas Airways’ revenue and profitability.
  3. Global pandemics: Global pandemics, such as the COVID-19 pandemic, can significantly impact the airline industry, as travel restrictions and reduced demand can lead to significant financial losses.
  4. Government regulations: Government regulations can impact the airline industry, particularly in areas such as safety, security, and environmental sustainability, which can increase costs and impact operations.
  5. Fluctuations in fuel prices: Fluctuations in fuel prices can impact the airline industry,

Noteworthy Research Papers on Qantas Airways

Over the years, several research papers have been written on Qantas Airways. Here are some of the most noteworthy ones:

  1. Strategic Management of Qantas Airlines: A Case Study Analysis” by A. Evans and A. Al Khattab – This research paper analyzes Qantas Airways’ strategic management, exploring its strengths, weaknesses, opportunities, and threats, and suggests recommendations for the company’s growth and development.
  2. The Impact of Globalization on Qantas Airlines” by M. Khatib – This paper examines the impact of globalization on Qantas Airways and the aviation industry as a whole. It discusses the opportunities and challenges of globalization for Qantas, including increased competition, new markets, and changing customer preferences.
  3. Innovation at Qantas: A Case Study” by C. S. Chan and J. H. Lau – This research paper explores Qantas Airways’ approach to innovation, including the company’s culture of innovation, the role of leadership in promoting innovation, and the challenges of implementing innovation in a large organization.

Essay Titles on Qantas Airways

If you’re looking for essay topics related to Qantas Airways, here are some ideas:

  1. Qantas Airways: An Overview of the Company and its Operations
  2. “The Impact of COVID-19 on Qantas Airways and the Aviation Industry”
  3. “Qantas Airways’ Approach to Customer Service and Experience”
  4. Qantas Airways’ Corporate Social Responsibility and Sustainability Initiatives
  5. “The History and Evolution of Qantas Airways”

Research Topics on Qantas Airways

For those interested in conducting research on Qantas Airways, here are some potential research topics:

  1. The Effects of Deregulation on the Australian Aviation Industry: A Case Study of Qantas Airways
  2. “Qantas Airways’ Financial Performance: An Analysis of the Company’s Revenue and Profitability”
  3. “Qantas Airways’ International Expansion: A Study of the Company’s Entry into New Markets”
  4. The Impact of Technology on Qantas Airways’ Operations: A Case Study of the Company’s Use of Digital Technologies
  5. Qantas Airways’ Human Resource Management Practices: A Study of the Company’s Approach to Employee Motivation and Engagement

Frequently Asked Questions on Qantas Airways

Here are some common questions and answers about Qantas Airways:

  1. What is Qantas Airways?

Qantas Airways is the flag carrier airline of Australia. It is one of the oldest airlines in the world, having been founded in 1920.

  1. Where does Qantas Airways fly to?

Qantas Airways operates flights to over 85 destinations across Australia, Asia, Europe, North America, and Africa.

  1. What is Qantas Frequent Flyer?

Qantas Frequent Flyer is a loyalty program offered by Qantas Airways. Members can earn points when they fly with Qantas or its partners, and redeem them for flights, upgrades, and other rewards.

  1. What is the Qantas Club?

The Qantas Club is a lounge program offered by Qantas Airways. Members have access to airport lounges, priority check-in and boarding, and other benefits.

  1. What is Qantas’ safety record?

Qantas Airways has a strong safety record, having never had a fatal accident involving a jet airliner.

  1. What is Qantas’ current financial situation?

Like many airlines, Qantas has been impacted by the COVID-19 pandemic, with reduced demand for air travel leading to decreased revenue. However, the company has taken steps to reduce costs and has received government support to help weather the crisis.

  1. What is Qantas’ environmental policy?

Qantas has set ambitious targets to reduce its carbon emissions, including a goal of net zero emissions by 2050. The company is investing in sustainable aviation fuel and has introduced more fuel-efficient aircraft into its fleet.

  1. How does Qantas compare to other airlines?

Qantas Airways is generally considered to be a high-quality airline with a strong reputation for safety, customer service, and innovation. However, like any airline, it has its strengths and weaknesses, and different travelers may have different preferences and priorities when choosing an airline.


In this complete guide to Qantas Airways, we’ve talked about a lot of different things, like the company’s history, its products and services, its place in the industry, and a SWOT analysis. We’ve also given you a list of interesting research papers, essay titles, and research topics that you can look into further.

As a business student, you need to know how to analyze a company in order to make smart choices about investments, partnerships, and other business ventures. Students can learn a lot about a company’s operations and strategic direction by looking at its strengths, weaknesses, opportunities, and threats, as well as its vision, mission, and core values.

Studying a company like Qantas Airways can also teach you a lot about the airline business and the business world as a whole. There is a lot to learn from this famous Australian airline, from the new ways it keeps people safe to the big steps it is taking to protect the environment.

Further Reading

For those interested in learning more about Qantas Airways, here are some recommended books, articles, and case studies:

  1. Qantas Airways Limited SWOT Analysis: Strategic Management of Qantas Airways Limited by Adam Hsieh
  2. Flying Kangaroo: Great Untold Stories of Qantas … the Heroic, the Hilarious and the Sometimes Just Plain Strange by Jim Eames
  3. “Qantas Airways Limited” by Deborah Freier in International Directory of Company Histories, Vol. 123
  4. Qantas: Still the Spirit of Australia?” by Martin Locke in Journal of Air Transport Management, Vol. 16, Issue 1
  5. “The Relationship between National Culture and Safety Culture: A Comparative Study of Qantas Airways and Korean Air” by Jae Woon Lee and Yoon-Jung Lee in International Journal of Aviation Management, Vol. 5, Issue 3.

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