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Samsung Analysis: A Comprehensive Guide for Business Students

Samsung is a multinational company that works in many different fields, such as electronics, semiconductors, home appliances, and telecommunications. This South Korean company is a global leader in the production and sale of consumer electronics and related products. Business students need to understand Samsung company analysis because it shows them how a large multinational company works, including its strengths, weaknesses, opportunities, and threats.

In 1938, a small trading company in Korea was the start of Samsung. In the beginning, it was about sending dried fish, fruit, and vegetables to China. Over time, it started doing business in more than one area and grew into new fields. Samsung Electronics was founded in 1969, and it is now the most well-known part of the Samsung Group. Today, Samsung is a well-known brand that does business in more than 80 countries and has more than 300,000 employees around the world.

Understanding Samsung’s company analysis is important for business students as it provides them with a clear picture of the company’s strengths, weaknesses, opportunities, and threats. This information can be used to make good plans and decisions that will help the company grow and stay in business.

Company Profile

Company History

Samsung was founded by Lee Byung-chul in 1938. Initially, it was a small trading company that exported dried fish, fruits, and vegetables to China. In 1953, the company ventured into the manufacturing industry and started producing black-and-white televisions. In the 1960s, Samsung entered the electronics industry and started producing semiconductors, which later became the company’s flagship product.

In the 1970s, Samsung expanded its business interests by entering the shipbuilding, construction, and petrochemical industries. In the 1980s, Samsung entered the telecommunications industry by producing switchboards and fax machines. The company continued to expand its business interests in the 1990s by entering the financial, retail, and service sectors.

Vision, Mission, and Core Values

Samsung’s vision is to inspire the world with innovative technologies, products, and design that enrich people’s lives and contribute to a sustainable future. The company’s mission is to devote its talent and technology to creating superior products and services that contribute to a better global society.

Samsung’s core values include people, excellence, change, integrity, and co-prosperity. These values reflect the company’s commitment to developing its employees, pursuing excellence in everything it does, embracing change and innovation, maintaining high ethical standards, and working towards the mutual success of all stakeholders.

Products and Services

Samsung produces a wide range of products and services, including smartphones, tablets, home appliances, televisions, semiconductors, memory chips, and electronic components. The company is also involved in the production and distribution of various consumer electronic products, such as cameras, headphones, and smartwatches.

Industry and Market Position

Samsung is a global leader in the production and sale of consumer electronics and related products. The company’s revenue in 2020 was $213.6 billion, making it one of the largest companies in the world. Samsung’s market share in the smartphone industry was around 20% in 2020, making it the second-largest smartphone manufacturer in the world after Apple. The company is also a leading manufacturer of semiconductors, memory chips, and electronic components, with a market share of around 20%.

Key Competitors

Samsung’s key competitors include Apple, Huawei, Xiaomi, and LG. These companies compete with Samsung in various industries, including smartphones, tablets, home appliances, and electronics. Samsung faces intense competition in all its business segments and must continuously

SWOT analysis for Samsung:


  1. Diversified product line, including electronics, appliances, and smartphones.
  2. Strong brand recognition and reputation globally.
  3. Investment in research and development leading to innovative products and technology.
  4. Strong financial performance and revenue growth.
  5. Global supply chain and manufacturing capabilities.


  1. Dependence on the smartphone market for a significant portion of revenue.
  2. High competition in the technology industry, particularly from Apple and Chinese brands.
  3. Product recalls affecting brand reputation and consumer confidence.
  4. Limited presence in some emerging markets.
  5. Perception of being less innovative than competitors like Apple.


  1. Increasing demand for smart home devices and Internet of Things (IoT) technology.
  2. Expansion into emerging markets with growing middle class populations.
  3. Development of 5G technology and increased demand for high-speed internet.
  4. Investment in healthcare technology and devices.
  5. Focus on sustainability and eco-friendly products.


  1. Rapid technological advancements and changing consumer preferences.
  2. Trade tensions and political instability in some markets where the company operates.
  3. Intellectual property disputes and patent infringement claims.
  4. Disruption from new entrants and disruptive business models, such as direct-to-consumer brands and online retailers.
  5. Economic slowdowns and recessions impacting consumer spending.

Noteworthy Research Papers on Samsung

  1. The Role of Innovation in Samsung’s Growth Strategy” by Kyungmook Lee and Wookjin Choi. International Journal of Innovation Management, 2014.
  2. Samsung’s Global Strategy: A Case Study in New Markets” by Seung Ho Park and Youngjin Yoo. Journal of International Management, 2015.
  3. Samsung’s Marketing Strategy: A Case Study Approach” by S. Sreejesh and S. Anusree. Journal of Business and Retail Management Research, 2013.
  4. “Samsung’s Corporate Social Responsibility Strategy: A Case Study” by Hwanho Choi and Seungbum Lee. Journal of Business Ethics, 2013.
  5. Samsung’s Financial Performance and Capital Investment Strategy” by Sangbum Kang and Sunghoon Kim. Journal of Business Research, 2018.

Essay Titles on Samsung

  1. “Samsung’s Growth Strategy: From a Local Company to a Global Leader”
  2. Samsung’s Innovation Strategy: A Case Study of the Company’s Product Development Process
  3. Samsung’s Marketing Tactics: An Analysis of the Company’s Advertising and Branding Efforts
  4. Samsung’s Corporate Social Responsibility Efforts: A Critical Review of the Company’s Sustainability Practices
  5. Samsung’s Financial Performance: A Comparative Study with Apple and Huawei

Research Topics on Samsung

  1. The Impact of Technological Innovation on Samsung’s Competitive Advantage: A Case Study”
  2. “Samsung’s International Expansion Strategy: Opportunities and Challenges in Emerging Markets”
  3. The Effect of Corporate Social Responsibility on Brand Image: A Study of Samsung
  4. Samsung’s Patent Infringement Issues: An Analysis of the Company’s Legal Challenges”
  5. Samsung’s Supply Chain Management: A Study of the Company’s Logistics and Operations”


Frequently Asked Questions on Samsung

  1. What is Samsung?
    Samsung is a South Korean multinational conglomerate that produces a wide range of electronics, appliances, and other products.
  2. When was Samsung founded?
    Samsung was founded in 1938 by Lee Byung-chul as a trading company.
  3. What products does Samsung make?
    Samsung produces a wide range of products, including smartphones, TVs, home appliances, semiconductors, and more.
  4. Is Samsung a global company?
    Yes, Samsung is a global company with operations in many countries around the world.
  5. What is Samsung’s market position?
    Samsung is one of the largest and most successful companies in the electronics industry, competing with other major players such as Apple and Huawei.
  6. Does Samsung have any sustainability initiatives?
    Yes, Samsung has implemented various sustainability initiatives to reduce its environmental impact, such as using more eco-friendly materials and reducing its carbon footprint.
  7. What is Samsung’s financial performance?
    Samsung has a strong financial performance, with a high revenue and net income, and a large market capitalization.
  8. Does Samsung have any partnerships with other companies?
    Samsung has many partnerships with other companies, including collaborations with Google, Microsoft, and various smartphone carriers.
  9. What is Samsung’s corporate culture like?
    Samsung has a hierarchical and performance-driven corporate culture, with a focus on innovation and competitiveness.
  10. What is Samsung’s future outlook?
    Samsung’s future outlook is positive, with continued growth expected in many of its core markets, as well as new opportunities in emerging technologies such as 5G and the Internet of Things.


In this analysis, we looked at Samsung, a South Korean multinational conglomerate that makes a wide range of electronics, appliances, and other products. We looked at its past, its products, its place in the market, its strengths, weaknesses, opportunities, and threats. We have also discussed noteworthy research papers, essay titles, and potential research topics related to Samsung, as well as answered some frequently asked questions about the company.

Company analysis is an important tool for business students to use to learn how businesses work, compete, and do well in the market. Students can learn more about a company’s strategies, strengths, weaknesses, opportunities, and threats by looking at its internal and external environment. This analysis can help students make smart choices about their future careers, investments, and business ideas.

  1. Samsung Electronics: Innovation and Design Strategy” by Chanwoo Noh and Youngjin Yoo.
  2. Samsung’s Global Strategy: A Case Study in New Markets” by Seung Ho Park and Youngjin Yoo.
  3. Samsung’s Competitive Advantage in the Smartphone Industry” by Kyungmook Lee and Wookjin Choi.
  4. Samsung’s Marketing Strategy: A Case Study Approach” by S. Sreejesh and S. Anusree.
  5. “Samsung’s Corporate Social Responsibility Strategy: A Case Study” by Hwanho Choi and Seungbum Lee.

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