Week 4: National Differences in Political Economy and Economic Development; Differences in Culture and Ethics in International Business

Week 4: National Differences in Political Economy and Economic Development; Differences in Culture and Ethics in International Business

Final Presentation

Week 8 is the time to deliver a final Course Project Presentation, which will include an introduction, an in-depth analysis of the previous reports, and recommendations for international marketing and research and development (R&D).

The Course Project should wrap up with a summary that ties together common elements all the assignments. The final presentation must be delivered as a narrated PowerPoint (or equivalent) with annotated speaker notes using APA.

Your presentation must include the following sections:

Section Points Description Title Slide

5

Introductory slide with the title of your MNC, participants, course number-title, professor, and date.

Introduction

15

Provide an overview of the MNC including history. Explain why this MNC was chosen.

Summaries of Weekly Reports

45

Using the previous research from your papers, provide a high-level summary of the following concepts.

• Week 4: National Differences in Political Economy and Economic Development; Differences in Culture and Ethics in International Business
• Week 6: Product Life-Cycle, New Trade Theory and Porter’s Diamond of National Advantage, Global Production, Outsourcing, and Logistics

Analysis

50

Apply the following concepts from Chapter 18 of the textbook. Also, apply the scholarly articles from the literature review section. Create a profile of the subject of your project and use each as a subheading:

• Marketing and R&D introduction
• Global Brand Strategy
• Product Attributes Strategy
• Distribution Strategy
• Communication Strategy
• Global Advertising
• Pricing Strategy
• New Product Development Strategy

Technological Advancements

15

Explore these statements: How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? You must address at least three scholarly resources in this section.

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Conclusion

10

Provide a final assessment of this MNC.

Organization and Development

10

The presentation used a logical, interesting sequence, which the audience can easily follow. The PowerPoint presentation is professional and clearly, enhances the audio. Color schemes are optimal for viewing.

The text is readable. Use of spaces and typography is consistent throughout the presentation. The presentation followed the 5×5 rule of PowerPoints. Time was kept around 12 – 15 minutes.

Professionalism and Oral Communication

10

Presentation seem rehearsed, articulated, and knowledgeable of the content. Transitions from slide to slide are “smooth.” Speaker use clear voice and correct pronunciation of the business terms. Speaker do not use “filler words” such as “um,” “like,” and “you know.”

References & Speaker Notes

20

Accompany slides with annotated Speaker Notes. All references must be cited in two places”within the slides and int the Speaker Notes. Choose references judiciously and cite them accurately. Cite all sources using APA format. You must use no fewer than six library resources outside of your textbook.

Total

180