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How to Write a Health Promotion Plan Paper

A health promotion plan is a comprehensive strategic plan aimed at improving the health and well-being of a specific population or community. It outlines a coordinated set of policies, programs, and interventions designed to promote healthy behaviors, prevent diseases and injuries, and create environments that support good health.

The main goals of a health promotion plan

  1. Raising awareness about key health issues and risks within the target population.
  2. Educating and empowering individuals to make healthier choices regarding things like nutrition, physical activity, tobacco use, alcohol consumption, etc.
  3. Implementing evidence-based programs and initiatives to facilitate positive behavior changes.
  4. Modifying social, economic, and environmental factors that negatively impact health.
  5. Advocating for policies and legislation that foster healthier communities.
  6. Building community partnerships and mobilizing stakeholders around shared health priorities.
  7. Reducing health disparities and inequities within specific high-risk groups.

Elements of a Health Promotion Plan

  • Background data and statistics demonstrating the need
  • Clearly defined goals, objectives, and targets
  • Description of the priority population(s) or community
  • Proposed strategies, interventions, and program activities
  • Timeline and implementation plan
  • Responsibilities and roles of partners/stakeholders
  • Advertising and communication strategies
  • Monitoring, evaluation, and performance measurement
  • Required resources, budget, and funding sources

Structure of a Heath Promotion Plan


  • Open with an attention-grabbing statistic or fact that underscores the importance of the health issue. For example: “Obesity rates have soared in recent decades, with over 40% of U.S. adults now classified as obese according to the Centers for Disease Control and Prevention. This leads to $147 billion in direct annual medical costs and dramatically increases risks for conditions like heart disease, stroke, type 2 diabetes, and certain cancers.”
  • Clearly state the purpose of the paper, which is to present a comprehensive plan for promoting better health behaviors and improved outcomes related to obesity in a specific local population.


  • Provide detailed context on obesity as a public health crisis, including trends over time, populations most affected, contributing factors, and major consequences. For example:

“While obesity rates were relatively stable through the 1960s-1980s, they began rapidly increasing in the 1990s across all demographic groups. The rise has been particularly pronounced among adults aged 40-59 and Hispanic populations. Key drivers included societal shifts towards more sedentary lifestyles centered on TV, computers, and video games, increased consumption of processed/fast foods high in sugars and unhealthy fats, urban and environmental factors like lack of parks/rec spaces, and more.”

  • Use authoritative data sources like the CDC, WHO, and scientific journal articles to substantiate key points.

Target Population

  • Specifically define and describe the demographic and geographic segment you are targeting. For example:

“This health promotion plan will target adults aged 25-44 residing in the city of Louisville, Kentucky. According to the 2019 Louisville Metro Health Equity Report, residents in this age group have an obesity rate of 42%, far exceeding national and state averages. Moreover, obesity rates are highest in low-income, predominantly African American neighborhoods in West Louisville, suggesting significant disparities.”

Goals & Objectives

  • Clearly state the overarching goal, which should be a general, achievable outcome. For example:

“The primary goal is to reduce rates of obesity and improve nutrition and physical activity levels among adults aged 25-44 residing in Louisville over a 5-year period.”

  • Outline specific, measurable objectives that support achieving this goal. Provide descriptions and rationale. For example:

“Objective 1: Increase the proportion of adults aged 25-44 in target population who meet the CDC’s Physical Activity Guidelines for Americans from a baseline of 32% to 50% by the end of year 3. Rationale: Evidence shows getting recommended amounts of exercise can prevent excess weight gain and reduce risks for chronic diseases.”

“Objective 2: Decrease the proportion who consume less than 1 serving of fruits and 1 serving of vegetables daily from 65% to 40%. Rationale: Diets high in fruits/veggies are inversely associated with obesity.”

Strategies & Activities

  • Describe multiple strategies and interventional activities in detail, explaining the methods, target audiences, messaging, resources required, potential partnerships, etc. For example:

“This plan will implement a community-wide fitness campaign called “Sweat in the City” aimed at dramatically increasing physical activity levels. This will involve:

  • Launching an interactive website/app that allows users to join teams, track their weekly exercise, and earn points/prizes
  • Working with parks/recreation centers to host free workout classes like Zumba, yoga, bootcamps, etc. on weekends
  • Partnering with local gyms and sports clubs to offer discounted membership packages
  • Placing motivational signage and QR codes with links to join at high-traffic gathering spaces
  • Recruiting prominent social media influencers to promote the campaign
  • Using advertising like billboards, social media ads, flyers, and street teams to drive awareness and participation”

Related Articles: How to write a proposal for health promotion?


  • Use a visual timeline chart to outline when major campaigns, events, classes, evaluations, etc. will take place each month over the duration of the plan.
  • For example, the fitness campaign may roll out in phases like:
  • Months 1-2: Develop creative materials, launch website/app
  • Month 3: Install signage across city, advertise kickoff
  • Month 4: Kickoff “Sweat in City” fitness challenge
  • Months 4-9: Fitness classes/events every weekend
  • Months 10-12: Exercise challenges with prizes, evaluations

Resources & Budget

  • Give a line-item breakdown of all resources and materials needed, with projected costs and funding sources. For example:
  • Staff: 2 full-time coordinators ($120,000), part-time contractor roles ($40,000)
  • App development ($35,000 bid from local firm)
  • Promotional items: T-shirts ($8,000), water bottles ($5,000), towels ($4,000)
  • Exercise equipment like resistance bands, yoga mats ($15,000)
  • Marketing/advertising: billboards, social ads, etc. ($75,000)
  • Total first-year budget: $302,000
  • Potential funders: Corporate sponsors ($100,000), city health dept. grant ($125,000), private donations ($77,000)

Evaluation Plan

  • Describe data sources, collection methods, tools and analysis approach. For example:
  • Baseline health/behavior survey in month 1, repeated annually
  • Track participation rates, physical activity metrics through app
  • Review nutrition data from grocery scorecards and food diaries
  • Analyze changes in BMI, disease incidence from electronic records
  • Conduct focus groups in target neighborhoods in year 3

Challenges & Solutions

  • Anticipate potential obstacles to success and propose contingencies, such as:
  • Low initial participation (address with community ambassadors, social media influencers)
  • Trouble sustaining long-term engagement (add new incentives, competitive elements)
  • Difficulties reaching underserved groups (targeted promotions, bring activities to neighborhoods)
  • Funding gaps (pursue additional grants, sponsorships from businesses)

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