Marriott has established itself as a market leader as a well-known name in the hospitality industry. To understand the company’s success, a thorough analysis of the company is required. This comprehensive guide will give business students an in-depth look at Marriott’s company profile, including its history, vision, products and services, market position, and key competitors.

Marriott International is a multinational hospitality corporation founded in 1927 by J. Willard Marriott. The company has grown over the years and now operates over 7,000 properties in over 130 countries. Marriott’s success is due to its dedication to providing exceptional customer service, innovative products and services, and a strong brand identity.
For business students interested in the hospitality industry, understanding Marriott company analysis is critical. Students can gain insights into the factors that contribute to a company’s success and learn how to apply these principles to their own ventures by analyzing its profile.

Company Profile

A. Company History

Marriott was founded in 1927 as a root beer stand in Washington D.C. by J. Willard Marriott and his wife Alice. The company expanded over the years and opened its first hotel in 1957, the Twin Bridges Marriott Motor Hotel in Arlington, Virginia. Since then, Marriott has continued to expand its portfolio through strategic acquisitions and partnerships, including the acquisition of Starwood Hotels and Resorts in 2016.

B. Vision, Mission, and Core Values

Marriott’s vision is to become the world’s favorite travel company. Its mission is to make every guest’s stay unforgettable, and it does this by providing exceptional customer service and personalized experiences. Marriott’s core values include putting people first, pursuing excellence, acting with integrity, embracing change, and serving the world.

C. Products and Services

Marriott offers a wide range of products and services, including hotel rooms, vacation rentals, and event spaces. The company’s portfolio includes its flagship Marriott Hotels and Resorts brand, as well as a variety of other brands, such as JW Marriott, Ritz-Carlton, Sheraton, and Westin. Marriott also offers loyalty programs, such as Marriott Bonvoy, to incentivize repeat business and reward customer loyalty.

D. Industry and Market Position

The hospitality industry is highly competitive, and Marriott is one of the leading players in the market. The company’s success can be attributed to its strong brand identity, innovative products and services, and commitment to exceptional customer service. Marriott’s market position is further strengthened by its global reach, with properties in over 130 countries worldwide.

E. Key Competitors

Marriott’s key competitors in the hospitality industry include Hilton Worldwide Holdings, InterContinental Hotels Group, and AccorHotels. These companies also have a strong global presence and offer a range of products and services to customers.

SWOT Analysis on Marriott

A. Strengths

1. Strong brand identity: Marriott has established itself as a leading player in the hospitality industry, with a strong brand identity that is recognized globally.
2. Diverse portfolio: Marriott offers a diverse portfolio of brands and products, including luxury hotels, vacation rentals, and event spaces, which allows the company to cater to a wide range of customers.
3. Innovative products and services: Marriott is known for its innovative products and services, such as its mobile app and loyalty programs, which provide a personalized and convenient experience for customers.
4. Exceptional customer service: Marriott’s commitment to exceptional customer service has helped the company build a loyal customer base and maintain a positive reputation in the industry.

B. Weaknesses

1. Dependence on key markets: Marriott is heavily dependent on key markets in the United States and Europe, which makes the company vulnerable to economic downturns and changes in consumer behavior in these regions.
2. High competition: The hospitality industry is highly competitive, and Marriott faces intense competition from other leading players in the market.
3. Dependence on third-party booking platforms: Marriott relies heavily on third-party booking platforms, such as Expedia and Booking.com, to drive bookings, which can lead to reduced profit margins.

C. Opportunities

1. Global expansion: Marriott has the opportunity to expand its global reach by opening new properties in emerging markets, such as Asia and the Middle East.
2. Diversification: Marriott can explore opportunities to diversify its portfolio by entering new markets, such as the vacation rental market.
3. Sustainability: Marriott can capitalize on the growing demand for sustainable and eco-friendly practices by implementing green initiatives in its properties.

D. Threats

1. Economic downturns: Economic downturns, such as recessions, can have a significant impact on the hospitality industry and reduce consumer spending on travel and leisure.
2. Political instability: Political instability, such as changes in government policies and regulations, can disrupt the hospitality industry and impact Marriott’s operations.
3. Technological disruption: Advances in technology, such as the rise of alternative lodging options like Airbnb, can disrupt the hospitality industry and impact traditional hotel chains like Marriott.

Noteworthy Research Papers on Marriott Analysis

1. “Corporate Social Responsibility in the Hospitality Industry: A Case Study of Marriott International” by Yoonjoung Choi and SooCheong (Shawn) Jang, International Journal of Hospitality Management (2011)
   
   
2. “The Effects of Corporate Social Responsibility on Brand Performance: The Case of Marriott International” by David R. Brown and Beth A. Brooke, Journal of Brand Management (2013)
   
   
3. “The Impact of Customer Loyalty Programs on Customer Retention: A Study of Marriott International” by Raja Irfan Sabir and Muhammad Nadir ul Haque, Journal of Tourism and Hospitality Management (2014)
   
   
4. “The Impact of Online Reviews on Hotel Bookings: Evidence from Marriott Hotels” by Yeujun Yoon and Seongseop Kim, Journal of Hospitality and Tourism Technology (2019)
   
   

Essay Titles on Marriott Analysis

1. Marriott’s Corporate Social Responsibility Initiatives: A Case Study
2. The Impact of Marriott’s Loyalty Programs on Customer Retention
3. Marriott’s Brand Performance: A Comparative Analysis
4. The Role of Technology in Marriott’s Operations
5. Marriott’s Sustainable Practices: An Analysis
6. The Importance of Customer Service in Marriott’s Success
7. Marriott’s Expansion Strategies: A Global Perspective
8. Marriott’s Leadership and Management Style: A Case Study
9. The Impact of Marriott’s Marketing Strategies on Brand Awareness and Sales
10. Marriott’s Response to the COVID-19 Pandemic: A Case Study

Research Topics on Marriott Analysis

1. The Impact of Marriott’s Merger with Starwood Hotels and Resorts on the Hospitality Industry
2. Marriott’s Competitor Analysis: A Comparative Study
3. The Role of Employee Training and Development in Marriott’s Success
4. Marriott’s Revenue Management Strategies: An Analysis
5. The Impact of Marriott’s Green Initiatives on Customer Satisfaction and Loyalty
6. Marriott’s Customer Segmentation and Targeting Strategies: An Analysis
7. The Impact of Social Media on Marriott’s Brand Image and Reputation
8. Marriott’s Human Resource Management Practices: A Case Study
9. The Impact of Marriott’s Loyalty Programs on Customer Behavior and Spending
10. Marriott’s Response to Crisis Management: A Case Study

 Frequently Asked Questions on Marriott

1. A. What is Marriott?

Marriott is a multinational hospitality company that operates over 7,000 properties in more than 130 countries worldwide. The company’s portfolio includes a variety of brands, such as Marriott Hotels and Resorts, JW Marriott, Ritz-Carlton, Sheraton, and Westin, among others.

2. B. When was Marriott founded?

Marriott was founded in 1927 by J. Willard Marriott and his wife Alice. The company started as a root beer stand in Washington D.C. and later expanded into the hotel industry.

3. C. What is Marriott’s mission?

Marriott’s mission is to make every guest’s stay unforgettable by providing exceptional customer service and personalized experiences. The company’s core values include putting people first, pursuing excellence, acting with integrity, embracing change, and serving the world.

4. D. What is Marriott’s loyalty program?

Marriott’s loyalty program is called Marriott Bonvoy, which allows members to earn points for stays at Marriott properties and redeem them for various benefits, such as free nights, room upgrades, and exclusive experiences. Members can also earn points by using Marriott’s co-branded credit cards and participating in promotions and events.

5. E. How many hotels does Marriott have?

Marriott operates more than 7,000 properties in over 130 countries worldwide, making it one of the largest hospitality companies in the world.

6. F. What is Marriott’s stance on sustainability?

Marriott is committed to sustainability and has implemented various initiatives to reduce its environmental impact, such as reducing energy and water consumption, promoting recycling and waste reduction, and implementing green building practices. The company has also set ambitious sustainability goals, such as reducing its greenhouse gas emissions by 30% by 2025.

7. G. What is Marriott’s response to the COVID-19 pandemic?

Marriott has implemented various measures to address the impact of the COVID-19 pandemic on its operations, such as implementing enhanced cleaning and sanitation protocols, offering flexible cancellation policies, and providing support to its employees and communities. The company has also launched a Global Cleanliness Council to develop and implement enhanced cleaning and safety measures across its properties.

8. H. What is Marriott’s market position?

Marriott is one of the leading players in the hospitality industry, with a strong global presence and a diverse portfolio of brands and products. The company’s market position is further strengthened by its commitment to exceptional customer service, innovative products and services, and strong brand identity.

Conclusion

Finally, this detailed guide has given business students a detailed overview of Marriott’s company profile, including its history, vision, products and services, market position, and key competitors. A SWOT analysis, notable research papers, essay titles, and potential research topics about Marriott were also presented.
The success of Marriott can be attributed to its strong brand identity, innovative products and services, exceptional customer service, and global reach. However, the company faces a number of challenges, including intense competition, reliance on key markets, and technological disruption.
For business students interested in the hospitality industry, understanding company analysis is critical. Students can gain insights into the factors that contribute to a company’s success and learn how to apply these principles to their own ventures by analyzing its profile.

Further Reading

A. Recommended Books, Articles, or Case Studies on Marriott

1. “The Spirit to Serve: Marriott’s Way” by J.W. Marriott Jr.
   
   
2. “The Power of Hospitality: Business Ethics in the Hospitality Industry” by Karen Lieberman and Tim O’Neil
   
   
3. “Marriott International: The World’s Largest Hospitality Company” by Daniel J. McCarthy and John Kim